What is SEO

SEO stands for search engine optimization and is a process or technique that is used to optimize a website in such a way that it appears higher in SERP(s) for a particular keyword.

For example if your chosen keyword is ‘weight loss’ and you have optimized your website for this keyword, if somebody searches for weight loss then your website may appear at the top.

There are 2 basic types of SEO, On-page SEO and Off-page SEO and you have to consider both the types to achieve good rankings. Furthermore ethical and authorized techniques used for SEO are known as white hat SEO and deceptive measures adopted to rank high are known as black hat SEO methods.